We offer a wide range of training and seminar courses in a variety of applications:
This is not a comprehensive list, and each of these topics will be tailored to suit
your organization.
Social Marketing and Media Promotion
What is Marketing
Identifying Target Markets
Message Development Process
Working Effectively with the Media-Interviewing
How To Pull off an Effective Interview
Framing the Issue
The Do’s and Don’ts of Interviewing
Your Rights/Reporter’s Rights
The Difference in Television, Radio & Newspapers
Getting the Message Out
Broadcast Television (general characteristics)
*Public Service Announcements (PSA’s)
*Paid Advertising
*Writing for TV
Radio (general characteristics)
*PSA’s
*Radio Wrap-arounds
*Mentions
Print Media (general characteristics)
*What Types of Newspapers are out there?
*Writing for Print
*Editorial Boards/Letters to the Editor
Networking
Defining Networking
Sphere of Influence
Networking Traits and Tips
Maintaining Your Network
Working With Coalitions/In Partnerships
(Coalition Building)
Designing the Coalition
Who are the Players?
Bringing Groups Together
Successful Partnerships
Do’s and Don’ts
Building a Strategic Media Promotion Plan
How to be a Strong Policy Advocate
Lobbying Techniques
Grasstops (Key Gatekeepers)
Grassroots
How to Communicate with your Lawmaker
Massaging your Message